The Easiest Way to Improve Your Cold Emails

Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very small and easy changes that can decrease how quickly they delete your emails.

In other words, instead of putting all of your attention on how to get prospects to respond to your emails, first start out by trying to prevent prospects from instantly deleting your messages. There are many small things that you can do (or not do) that will help decrease your instant delete rate and we outline those in this longer video on cold emailing.

By Michael Halper

Michael Halper, Founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED", is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.